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Customer Data & Personalization

Personalization in eCommerce is only valuable if it is accurate, contextual, and directly useful to the shopper. Irrelevant suggestions or generic greeting messages frustrate shoppers.

ShopGuide takes a practical, commerce-first approach to customer intelligence. It seamlessly connects on-site customer identity with past Shopify order history, loyalty status, behavioral browsing patterns, and post-purchase sentiment.

1. Real-Time Shopify Order History​

When a customer logs into their store account (or provides their email during a chat interaction), ShopGuide queries the customer's recent order records:

  • Order Status & Tracking: The AI assistant can immediately tell the customer: "Your order #1402 shipped yesterday via USPS and is currently in transit."
  • Product Repurchases: If a customer asks: "Can I reorder that dark roast coffee I bought last month?", the AI assistant locates the specific product, confirms variant details, and provides a 1-click cart link.
  • Return & Policy Inquiries: Contextual answers based on whether the customer's previous purchase falls within your store's return window.

2. Loyalty Rewards with Smile.io​

For stores utilizing Smile.io, ShopGuide integrates directly with Smile's VIP and points API:

  • Points Balance Lookup: Logged-in customers can ask: "How many reward points do I have?" The AI responds with their exact active balance.
  • VIP Tier Recognition: The assistant acknowledges VIP tier status and reminds customers of perks (such as exclusive discounts or free shipping thresholds).
  • Point Redemption Assistance: The assistant explains how many points are needed to unlock reward tiers and directs the customer to the rewards panel.

3. Product Reviews with Judge.me & Rivyo​

When shoppers ask for recommendations, social proof is often the final nudge needed to complete a purchase:

  • Review Summaries: The AI draws upon real customer reviews and star ratings to summarize what verified buyers love about a product.
  • Fit & Sizing Insights: The assistant answers questions like "Does this jacket run true to size?" by referencing customer review sentiment.

4. Behavioral Profiling & Intent Enrichment​

Beyond individual chat sessions, ShopGuide continuously learns how customers interact with your store:

  • Behavioral Archetypes: Classifies shoppers into Spear-Fisher (fast, focused buyer), In-Depth Researcher (detail-oriented), or Window Shopper.
  • Verified Dietary & Lifestyle Tags: Tracks verified preferences like Gluten-Free, Certified Organic, Non-GMO, or Raw.
  • Conversational Hesitations: Captures exact buyer objections (sg_key_hesitation) and enriches your Klaviyo customer profiles for automated follow-up.

5. Post-Purchase Retention & NPS​

Customer intelligence extends well beyond the first sale:

  • Post-Purchase NPS Surveys: Automatically surveys chat-assisted buyers ~10 days after order delivery.
  • Sentiment Segmentation: Categorizes shoppers into Promoters, Passives, and Detractors, syncing scores directly into Klaviyo to fuel VIP rewards or customer service recovery.

Privacy & Customer Security​

ShopGuide strictly adheres to modern data privacy and Shopify security standards:

  • GDPR & CCPA Compliant: Fully automated GDPR compliance webhooks (customers/data_request, customers/redact, and shop/redact) ensure customer records are wiped upon request.
  • Zero Secret Logging: API keys, credentials, and sensitive customer payment data are never exposed or logged in chat transcripts.
  • Merchant-Owned Data: Your customer intelligence belongs exclusively to your store and is never shared with or used to train third-party models.