ShopGuide dashboard overview
Your dashboard is where you monitor chat performance and how it's affecting your store. Here's a tour of what's actually there.
Getting around
The ShopGuide admin app shows up in your Shopify admin sidebar with these sections:
- Home — at-a-glance numbers and the setup guide
- Analytics — the detailed analytics covered below (formerly called Dashboard)
- Path Explorer — visitor navigation paths
- Chats — conversation transcripts
- Customize — visual appearance
- Extras — Train your Guide, Path Explorer, A/B Testing and NPS Survey
- Settings — AI behavior, bubble, billing, general, store setup and integrations
Home shows Today's Performance (chat sessions, revenue generated, conversion rate) and a Performance Overview for the last N days with Revenue Impact (total chat-attributed revenue, from orders linked back to a chat session), Conversion Performance, Session Engagement and Order Attribution (chat orders against total orders). It also has a Customer Questions feed with the tabs Recent, Needs attention and Knowledge gaps, and a setup guide. Visitor-limit warnings ("Approaching Visitor Limit", "Visitor Limit Exceeded - Chat Disabled") appear on Home, and the usage bar for your plan is on the pricing page.
What's on the Dashboard page
The Analytics page has a date-range picker and a Refresh button (plus a Show A/B Test data checkbox while a test is active). The core ratios:
- Chat View Rate — how often a session results in the chat being opened
- Session Interactions — sessions with at least one user message
- Session → Order — sessions that convert to a purchase
- Sessions per User — repeat-visit behavior
- Ø Interactions per Session — average depth of engagement
These use a session-count denominator you can switch between two sources: Shopify, your store's own bot-filtered Analytics count, pulled the same way Shopify itself counts sessions; or ShopGuide, the app's own tracking, which stays available even when Shopify session data doesn't sync. The ShopGuide basis counts every tracked ShopGuide session including page views and is not bot-filtered, so it is much larger than your number of chat sessions. The Shopify basis excludes bots and, by default, counts only sessions from your Shopify Markets countries; change that with Count only sessions from countries you sell to under Settings → General → Dashboard Sessions. In Shopify mode, ratios read n/a for any period where that data hasn't come through yet.
Beyond the ratios, you'll also find these sections:
- Traffic Sources — Channel Distribution and Top Sources, where chat sessions are coming from
- Performance Ratios
- Average Order Value (AOV) Comparison
- UI Interactions Analysis
- Interaction Distribution
A rhythm worth keeping
Daily, a quick look at session and conversion trends and any unusual-looking new transcript is enough. Weekly, check any active experiment and the knowledge gaps list under Chats — recurring unanswered questions point to real content gaps, bugs, or missing tools. Monthly, compare month-over-month and check visitor usage against your plan limit before it resets.
If something looks off
Dashboard loading slowly or showing no data? Check that your subscription is active, double-check the date range you've selected, and confirm the ShopGuide Chat section is actually live on your storefront — no chat traffic means no data to show.
Shopify session ratios stuck on n/a? Your store may not have read_reports access granted yet, or Shopify hasn't returned data for that period. Switch the toggle to ShopGuide mode and you'll see your own thread-derived numbers instead.